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Mitsubishi Motors extends the concept one notch below (C-segment) with the introduction of a smaller and sportier sibling: the all-new Mitsubishi ASX compact crossover. Another "global car for the regions" from Mitsubishi Motors and therefore named and specified accordingly, Mitsubishi ASX was first launched in Japan in February 2010 (as "RVR"). From Concept-cX to ASX reality, Sharing the same evocative "Kawasemi Blue" introduction color, the new Mitsubishi ASX represents a marketable interpretation of the Concept-cX show car, unveiled at the 2007 Frankfurt Motor Show, whose success convinced MMC's management to turn it into a full-fledged production car.
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Longer by nearly 20 cm (4.295 m vs the concept's 4.11 m), slightly higher (+ 6.5cm) and wider (+ 2cm), and featuring a more upright tailgate all for the sake of optimum packaging, Mitsubishi ASX shares nonetheless Concept-cX's basic design theme as well as its passenger car-like sure-footed stance.
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Suggested by the gaping "Jet Fighter" grille - a nod to Mitsubishi Heavy Industries, Ltd.'s F-2 jet fighter and now a trademark feature for nearly all Mitsubishi Motors on-road vehicles in Europe (Colt, Lancer and Outlander) - this car-like "attitude" was a key direction for Mitsubishi designers: unencumbered by any marketing pressure to simulate an SUV look through heavy detailing (no need to with Pajero/Montero/Shogun and L200 already in the range...), they further developed Concept-cX's own vocabulary towards a less polarizing yet sharp, expressive and finely executed "sports hatch" with proper presence & substance. At the front, the Jet Fighter grille appears identical to Lancer's or Outlander's.
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