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The 2013 Ford Fusion NASCAR Sprint Cup Car, presented as part of the Charlotte Motor Speedway Media Tour, was worked on by Ford designers in an effort to bring brand identity back to the sport. The result is undeniable with the 2013 car Sprint Cup reflecting the recently unveiled 2013 Ford Fusion production car. With a completely redesigned sleek silhouette of the new and fresh face, the 2013 Fusion Sprint Cup car was designed to be the face of a new era of stock car racing.
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"We wanted Fusion to be the car that helped return 'stock car' to NASCAR." said Jamie Allison, director of Ford Racing. "I think fans, when they see the car, are just going to smile and applaud the intent. E 'to win the sport and make the sport better because there is just a natural thing to see that race cars resemble cars on its roads. "This marks the third time Ford simultaneously launched production and NASCAR versions of a new model. The first dual launch in 1968, with the sleek fastback Ford Torino. Legendary NASCAR driver David Pearson drove the Torino to back-to-back NASCAR championships in 1968 and 1969. The second time was in 2006, when the then newly introduced Ford Fusion appeared in showrooms and on the track.
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Ford has a different approach to the development of 2013 Fusion NASCAR racer. Ford Design Center staff, led by Garen and aerodynamic Ford Nicoghosian Bernie Marcus, spent the past year doing the early design development, freeing up the Ford race teams to concentrate on weekly NASCAR competition. "This is a pivotal moment in the sport where we had the opportunity to make things right again and make sure the race cars are race versions tram. And I am proud because I believe we have done just that," continued Allison . "The 2013 Fusion is a stunning car and the 2013 NASCAR Fusion is even more stunning and I can not wait to see him perform on the track and connect with fans."
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